The Visual Advantage
The average human’s attention span is … oh look, a bird! In today’s digital era, there is no doubt that people have shorter attention spans than ever before. For customers,
Colour Psychology & Persuasion: How Colour Talks & What It’s Really Saying
Think about your last persuasive presentation. What was the main idea you wanted to get across to your audience? What forms of communication did you use to do so? It’s quite li
The Power of Storytelling
Who doesn’t love a good story? According to Fast Company, a staggering 92% of consumers want brands to integrate stories into their marketing. Today, brands survive on their
Keep it Succinct: Honing your Brevity Skills
“If you want me to give you a two-hour presentation, I am ready today. If you want only a five-minute speech, it will take me two weeks to prepare.” – Mark Twain Learnin
The Art and Science Behind Typography (and How to Enhance your Message)
When you think of the word “typography”, what comes to mind? The steady Times New Roman? The cringe-worthy Comic Sans? Typography does encompass fonts, but it’s so
Clichés Are Dead: How to Revive Your Stories with Creative Metaphors
Clichés were once novel pieces of information, but with time, became overused and are now considered boring. While this doesn’t make them any less true, they no longer have the
Words Matter: Choosing the Ones that Change a No into a Yes
Imagine you’ve just about finished your grocery shopping after a long day of work. You’re finally at the cash register, ready to pay and head home, when the cashier asks you: